I'm Lara Baxter, an award-winning London-based creative and art director, and
I like thinking about what people are thinking about.
And then convincing them to think a little differently.
Maybe even getting them to act on those thoughts.
Not in a weird, intrusive, illegal way though.
At least that's the goal.
2026-present: Freelance creative, currently at Don't Panic London
2025-2026: The school of life: travelling the world and hiking the 2655-mile Pacific Crest Trail from Mexico to Canada
2023-2024: VCCP London
2018-2023: Anomaly London
2018-2019: Watford Ad School
pre-2018: Arts Editor at Dojo,
PA & PR Assistant for Blink Productions, Production Assistant at Saatchi & Saatchi,
Maths graduate
Awards:
Bournville "Made to be Enjoyed, not Endured":
* D&AD, Yellow, Writing for Advertising: Film
* D&AD, Graphite, Film: TV/VOD Commercial
* D&AD, Wood, Film: Social Commercial
* Creative Circle, Gold, Writing
* Creative Circle, Gold, Best Use of Humour
* Creative Circle, Gold, Online Film 1 minute or under
* Creative Circle, Gold, Online Film 2 minutes
* Campaign Big Global, Winner, Best Brand Repositioning
* Campaign Big Global, Winner, Best Film
* shots, Silver, Copywriting
* Campaign Best TV Ads of the Year
* British Arrows, Gold, Writing
* British Arrows, Gold, Food & Drink
* British Arrows, Silver, Casting
* British Arrows, Silver, Best Over 30 second commercial
* British Arrows, Bronze, Best Under 30 second commercial
* Creative Review, Shortlist, Best Commercials
O2 "The Walk":
* Clios, Bronze, Music Videos
MAX EVERY DAY:
A short film made up of 149 portraits I drew of my partner,
one on every day of the
Pacific Crest Trail 2025
And here's a bit of what I like to make outside of working hours:
human processing:
A weekly Substack where I write a poem then talk through the thinking and writing process behind it.
Tattoo flash sheet design:
Poetry collections which I wrote, illustrated and created photography for:
Book cover design, print design, album artwork design, anything you like design:
a community-organising political podcast for which I designed the visual identity, devised the social strategy and edited episodes
