I'm Lara Baxter, an award-winning London-based creative and art director, and
I like thinking about what people are thinking about.
And then convincing them to think a little differently.
Maybe even getting them to act on those thoughts.
Not in a weird, intrusive, illegal way though.
At least that's the goal.
2026-present: Freelance creative
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2025-2026: The school of life: travelling the world and hiking the 2655-mile Pacific Crest Trail
from Mexico to Canada
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2023-2024: VCCP London
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2018-2023: Anomaly London
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2018-2019: Watford Ad School
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pre-2018: Arts Editor at Dojo,
PA & PR Assistant for Blink Productions, Production Assistant at Saatchi & Saatchi,
Maths graduate
​Awards:
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Bournville "Made to be Enjoyed, not Endured":
* Campaign Big Global, Winner, Best Brand Repositioning
* Campaign Big Global, Winner, Best Film
* shots, Silver, Copywriting
* Campaign Best TV Ads of the Year
* British Arrows, Gold, Writing
* British Arrows, Gold, Food & Drink
* British Arrows, Silver, Casting
* British Arrows, Silver, Best Over 30 second commercial
* British Arrows, Bronze, Best Under 30 second commercial
* Creative Review, Shortlist, Best Commercials
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O2 "The Walk":
* Clios, Bronze, Music Videos​
MAX EVERY DAY:
A short film made up of 149 portraits I drew of my partner,
one on every day of the
Pacific Crest Trail 2025
And here's a bit of what I like to make outside of working hours:
human processing:
A weekly Substack where I write a poem then talk through the thinking and writing process behind it.
Tattoo flash sheet design:
Poetry collections which I wrote, illustrated and created photography for:
Book cover design, print design, album artwork design, anything you like design:
a community-organising political podcast for which I designed the visual identity, devised the social strategy and edited episodes
