It had been a *whole decade* since O2 last
released one of its legendary “Walk" ads.
​
They wanted a shiny comeback to promote
how O2 Priority gives its customers
first dibs on concert tickets.
And popstar of the hour Dua Lipa wanted in. She needed hype for her upcoming Wembley show, and she wanted "quintessential Britishness".
So, we gave her Margate. A tribute to Martin Parr. A film laden with Easter
eggs for her true fans. A film that screamed "showtime".
agency vccp / creative director simon connor
producer carly parris, pip seymour-judd
director daniel wolfe @ lovesong
We launched the film and poster straight after her Glastonbury 2024 headline show, riding the moment on a screen fit for a starlet.
​
On the day of pre-sale, she sold out Wembley in minutes.
So they added another date.
And she sold out again.
