Whisky has always felt like a drink reserved for people in tweeds,
smoking cigars in front of the fire, probably in a wood-panelled room.
That is, until Johnnie Walker created Johnnie Blonde,
a lighter, sweeter, rum-like whisky made to be mixed with lemonade.
They needed a campaign for this bright, summery drink that
would break all the rules of "traditional whisky".
I present you: liquid sunshine.
agency anomaly / creative director behrad taherparvar, leanne amann
design behrad taherparvar
animation golden wolf
photography lauren v allen
illustration alan berry rhys
Alongside our sun-drenched citrussy fever dream across socials and outdoor, we created an adults-only Johnnie Blonde Lemonade Stand pop-up for trying the drink IRL as well as summery Blonde-branded merch.
