Pandora jewellery. You know, the place with the

little jangly bracelets.

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The brand wanted to shake off their

"teens and mums" image with their new

mix-and-match line *Pandora ME*  - jewellery which could be worn in

different ways to suit different styles.

 

So to get a new generation of culture vultures interested, we shed the pastel pinks and created a new visual world and tone based on the concept of multiplicity, featuring a motley crew of superstar stylistas and a TikTok challenge that got us 13.7 million views.​​