Why sign up to run (or walk, or skip) Cancer Research UK's Race for Life?

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Isn't it basically a glorified hen do with a load of pink tutus and face paint?

At least that's what their long-running (pun absolutely intended) campaign would have you believe.

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We created a film that got back to something more human and emotional, and reminded people of the real reason we take part in the event.

 

Within weeks of its release, Race for Life received 100,000 new sign ups.