!!! Bloody used Elf Bars all over the bloody pavement !!!
​​
It would be easy to blame the Vapers of London™ for chucking their
Elfs on the floor, but getting rid of these vapes in any kind of environmentally-responsible way is next to impossible, despite Elf Bar's claims that they're "easily" recyclable.
​​
Channeling some Christmas spirit, we turned the dead Elfs into
🎅 dead elfs 🎅 and launched the Instagram campaign #NoMoreDeadElfs
to debunk some of the company's false claims and convince Elf Bar to re-think how their products are manufactured.
​
A few months later, the UK government announced a ban on single-use vapes. Coincidence? 🤔🤔🤔
After a month of trolling, arguing with the official Elf Bar Switzerland account, getting featured in Metro, Campaign and The Bureau Investigates, the Elf Bar bosses *finally* released a statement.
And what do you know, some months later this happened:
AND THEN THIS:
Some say they were banned because of widespread health
and environmental concerns.
Others believe it was because of a little guerrilla campaign
and relentless war fought over Instagram in December 2022.
¯\_(ツ)_/¯
