Shell (everyone's favourite petrol king) were getting influencers to promote the company's initiatives, featuring "environmentally-friendly" claims which turned out to be 100% false.
Who'd of thought.
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To expose the scandal, we created a fake influencer of our own, Sally. Her film caused a spat with a tech behemoth which ended up creating even better awareness around Shell's misleading marketing.
agency glimpse / creative director nikki lindman
producer cassy bhairo-wright, paris starr, georgia day
design ellenya hayward, peggy wang
director carys thomas & thorbjørn liljegren
On the day after release, a notification pinged from LinkedIn.
They’d banned the film from their platform.
For being "offensive to good taste". Yes seriously lol.
Well, who doesn’t love a little comeback war?
After an hour of Premiere Pro fiddling, "Sally" uploaded a brand new, LinkedIn-compliant film. Just to make a point.
The campaign led to editorial features in shots, Campaign and AdAge and an exposé report from investigative journalists DeSmog.
Have a listen to the Campaign crew discussing it on the podcast:
